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foxy

foxy is an AI content studio. Creators and brands use it to make AI photos and videos for social media in seconds.

[ SERVICES ]
AI Features, Web Apps
[ INDUSTRY ]
AI content
[ YEAR ]
2023
[ THE CHALLENGE ]

foxy only works if the AI feels real. A slow reply in a chat or a pause in a voice call breaks that the moment it happens.

The models behind it changed all the time, and the product around them had to keep up without breaking.

[ OUR APPROACH ]

We joined foxy's team in 2023 as embedded engineers and owned chat, in text and in voice.

We built it on a publish and subscribe pattern, and we worked day to day with the people training the models. Realism depends on both: how the AI looks and sounds, and how fast it answers.

[ INSIDE THE PROJECT ]
An AI-generated woman in an oversized grey blazer sits on a plastic-wrapped sofa in a bright empty studio.
An AI-generated woman with white hair and a brown leather bag poses among stone ruins at dusk.
An AI-generated dancer with long braids spins in pink trousers in golden backlight.
Three AI-generated models lounge on fur rugs on a sunny terrace with a magazine and a leather bag.
An AI-generated man in red sunglasses sits on a motorbike in a city street at sunset.
[ 01 / 04 ]

Chat that feels live

Every message moves over publish and subscribe. The app subscribes to a conversation and gets each reply the moment it is published, without polling the server.

[ 02 / 04 ]

Voice, in real time

Voice chat runs on the same pattern, so a spoken reply starts as soon as it exists. In a voice conversation, a delay is the first thing people notice.

[ 03 / 04 ]

Next to the model team

The team training foxy's models worked on making the AI look and sound as real as possible. We worked with them every day, so the chat never held back what the models could do.

[ 04 / 04 ]

Today, a content studio

foxy has grown into a studio for AI photos and videos. Creators use it for posts, Reels and Shorts, and brands use it to put their products and outfits into content.